Reports and insights
Featured research
First-generation status in context: Research series
October 7, 2026
Research brief
First-generation status in context: Research series
Data Analytics and ResearchOctober 7, 2026The First-generation status in context research series examines how defining, tracking, and understanding "first-generation" college applicants shape equity, access to higher education, and degree completion.
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Annual publication
Innovations Guide, 2026
Common App2026Common App’s annual Innovations Guide showcases its initiatives and partnerships aimed at closing the gap between students from below-median and above-median income ZIP codes using the platform. This year’s report highlights the progress of Common App Direct Admissions, affordability programs, state partnerships, and more.
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Application trend
End-of-season report, 2025–2026: First-year application trends
Data Analytics and ResearchAugust 20, 2026Common App’s annual end-of-season report provides a comprehensive analysis of applicant and application data for the 2025-26 admissions cycle. It breaks down applicants by demographic, community income, institution type, and more.
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